Social media platforms are rapidly evolving into social commerce channels. In 2024, more brands will leverage built-in shopping features on social apps and introduce shoppable posts to drive conversions. The social commerce market is projected to reach $1.2 trillion by 2025.
Live-Streaming and Video Marketing Gain Traction
Video content and live-streaming will continue to dominate social media. Short-form video ads, live broadcasts, and shoppable streaming will be key tactics to boost engagement and sales in 2024. Brands need streaming strategies to capitalize on this trend.
The Growth of Virtual Influencers
We will see more virtual influencers with CGI avatars and personalities endorsed by brands. Their lower costs and avoidance of influencer burnout can make them an appealing option for long-term partnerships.
Social Listening Becomes Crucial
Brands will rely heavily on social listening tools to monitor conversations in real-time across networks and understand their audiences better. This data will inform content strategies and crisis management.
Emergence of Social Audio
Audio formats like podcasts, social audio apps, and voice notes will gain popularity. Brands can explore audio marketing to create more personal connections with audiences.
Hyper-Targeted Paid Ads
Advanced targeting and AI will enable extremely customized ads. Brands will leverage lookalike audiences, interests, behaviors, and values to serve social ads to the most relevant niches.
Authenticity and Values-Driven Content
As consumers favor transparency, brands must focus on purpose-driven storytelling and align values with causes their communities care about. Authenticity will be crucial for resonance.
The social media marketing landscape will continue evolving rapidly. Flexibility, innovation and data-led decision making will be key for brands to stay ahead of SMM trends in 2024.
